FAQ: What Is The Pay-It-Forward Model?
- Laura Hughes

- 4 days ago
- 2 min read
Updated: 2 days ago
Here's a short introduction to what these terms mean.
The Market Economy
The market economy prioritises individual accumulation and transactional relationships.
It’s built on a scarcity story: the belief that there isn’t enough to go around—not enough jobs, money, or success—so someone else’s win must be your loss. This mindset creates a constant state of anxiety and urgency, where we feel we must compete rather than cooperate.
In a market economy, everything becomes a transaction. We measure success by "stuff"—money, followers, and possessions.
The Gift Economy
The gift economy is about the circulation of value. The idea is that a gift only maintains its value when it is given away; if you hoard it, it loses its power.
A gift economy arrangement has three essential elements:
Selflessness: an act of altruism that goes beyond self-interest.
Free Play: shifting the focus from the value of the product to the value of the relationship.
Chain Reaction: the recipient doesn't pay the giver back; they pay it forward to someone else, creating a continuous cycle, or chain, of giving.
The "Pay-It-Forward" Model
The "Pay-It-Forward" model encourages individuals to act selflessly to foster a resilient social ecology rather than a simple exchange of goods. "Pay-It-Forward" is relational. You receive a gift and then give it unconditionally to a stranger.
Conclusion
We can move from a transactional mindset to one of generosity by choosing abundance over scarcity and collaborating rather than competing. We can improve our own and others' wellbeing, become successful in meaningful ways, and build relationships that are not just about "getting mine," but about how much we can give.
I hope that's been helpful!


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